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Think smart when you buy school uniforms
FOR money-savvy
mums and dads hoping
to buy a school uniform
on a shoestring
budget there could be
one major obstacle in
the way - their son or
daughter's school.
While there are plenty of High
Street bargains to be snapped
up, such as Tesco's much heralded
£3.50 budget uniform,
they are out of the grasp of
thousands of potential consumers.
This is because dozens of
Hampshire's 540 schools and 82
Southampton schools continue
to charge over the odds for uniforms
that have to be purchased
from an approved supplier.
It means that, for example parents
of children at St Mark's
Junior School in Southampton,
must buy a sweater with a
school logo for £8 from John
Lewis - a mark up of 357 per
cent on the £1.75 Tesco or Asda
version.
Elsewhere parents at
Halterworth Primary in
Romsey, Hardley School and
Sixth Form in Holbury, North
Baddesley Junior and Infants,
Priestlands School in
Lymington, and Regents Park
and St Anne's in Southampton
all have to go to John Lewis for
branded items.
While some schools give parents
no option at all but to pay
out for more expensive logo
tops, others offer a choice.
It leaves potential consumers
frustrated at a situation that
remains despite new government
guidelines introduced last
year.
Under the Office of Fair
Trading (OFT) regulations
schools can face enforcement
action for breaking the law if
they continue to have exclusive
deals with shops.
The aim of the reforms was to
strike a balance between developing
a smart and comfortable
uniform with needless expense
incurred on bespoke designs.
However OFT spokesman
John Fearn said that no enforcement
action had been taken
against a single school - despite
the problem persisting.
He said: "Schools or retailers
that have exclusive agreements
for the supply of school uniforms
may, in principle, be subject
to enforcement action
under the Competition Act 1998
if these agreements are found to
appreciably restrict competition
between retailers in the
supply of uniforms.
"The supply of school uniforms
is an area that we will
continue to take account of in
our decisions on prioritising
future work, in the light of the
OFT's limited resources."
He said that parents who were
unhappy about buying school
uniforms from approved suppliers
should write to the Office of
Fair Trading.
Meanwhile South Coast
Money line - a not for profit
organisation - that lends cash to
hard-up families across
Hampshire said that it had
received requests for £100 loans
to help out with school uniforms.
Kim Higgs, who helps deal
with loan applications said: "We
have had a few enquiries. We
always get them at this time of
year."
To save the pennies it's always
worth seeing whether there's
any chance of buying second
hand uniform from your son or
daughter's school.
Mary Diaper, pictured below,
scheme manager at the charity
Home-Start Eastleigh often sees
families struggling to cope with
the demands of expensive
school uniforms.
She said: "Parents have so
many responsibilities to juggle
in family life and providing for
school life can be a mind blowing
expensive experience."
The charity has its own Home-
Start Uniform Swap Shop
where parents can get good
quality unwanted school clothing.
Another option is to apply for
a school uniform grant, via
your child's school, says Mary.
How the prices measure up
TESCO
Polo shirt - 75p
Skirt/trousers - £1.75
Jumper/ cardigan - £1.75
ASDA (uniforms pictured)
Polo shirt - 50p
Skirt/trousers - £1.75
Jumper/Cardigan - £1.75
SAINSBURY'S
Two pack of polo shirts - £2.50
Two pack of grey skirts - £6
Trousers - £4
Cardigan - £6
10:40am Tuesday 2nd September 2008
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