SUSTAINABLE knitwear label Keep & Share is bringing its eco-friendly travelling store to Winchester School of Art this July, writes Paula Thompson.
The "pop-up-shop" is travelling around the country giving customers a chance to touch, try on and buy its quirky knitted pieces, which are usually only available online.
Winchester graduate Amy Twigger, pictured left, set up the Herefordshire-based clothing label to offer unconventional, environmentally-friendly knitwear for men and women.
Her collections - ranging from scarves and slippers to chunky wraps and jumpers - are all knitted by hand, and her new Eco Editions line is created only from locally sourced and naturally coloured organic yarns.
But the main "green" philosophy behind Amy's clothing range is its longevity.
"The Keep & Share approach to ethical fashion revolves around long-term wearer satisfaction," she says.
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"I question why we buy and discard so many clothes and try to encourage people to buy fewer but more special pieces.
"It's a subtle approach. You can't hold up a Keep & Share cardigan and immediately recognise its ethical credentials but the principles underlying my designs and the way I run my business are guided by the principles of sustainability."
In keeping with this approach, nothing is wasted.
Amy uses offcuts from Keep & Share designs to create cushions and her own range of toys, while crafty customers can buy leftover yarns for their own textile-making.
Each item is also made to be versatile.
"They can be worn in different ways and by people of different shapes, sizes and even genders," says Amy.
Customers can browse knitted items at keepandshare.co.uk. The travelling store is at Winchester School of Art's West Side Building in the Gallery Foyer on July 16 (12-7pm) and July 17 (10-7pm).
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